Company Response & Dispute Policy

The critical distinction

Responding vs. disputing.

Important

Companies can respond to any review publicly, and can flag reviews that violate Legit's content policies. They cannot flag a review — or have it removed — simply because they disagree with the rating or find the characterization unfair. Disagreement with a score is not a policy violation. The dispute process exists to address content that breaches the Review Guidelines, not to manage a company's public reputation.

Step 1

Claim your profile.

Any authorized representative of a company can claim their Legit profile. Claiming a profile gives you the ability to respond to reviews, provide company context, and demonstrate your commitment to fair vendor relationships — none of which requires paying to change or remove reviews.

1

Verify your authority

Submit a claim request with your work email at the company's domain. Legit will confirm you are an authorized representative before granting profile access.

2

Access your profile dashboard

Once verified, you can see your full breakdown including all 8 sub-scores, the complete text of all reviews, and trend data over time.

3

Add company context

Provide a brief company statement that appears prominently on your profile — your values around vendor relationships, any programs or commitments you've made, and how reviewers can reach out.

4

Respond to individual reviews

Post a public response to any review on your profile. Responses are clearly labeled as the company's response and appear directly below the original review — not instead of it.

Scope of company actions

What claiming a profile does — and doesn't — give you.

Companies can

✓ Post a public response to any review

✓ Add a company statement visible on their profile

✓ See their full 8-dimension breakdown

✓ View score trends over time

✓ Flag reviews for policy violations (see below)

✓ Provide evidence that a claimed improvement has been made

Companies cannot

× Remove or hide any review

× Edit or alter any review's content or score

× Learn the identity of any reviewer

× Flag a review solely because of disagreement with the rating

× Pay to suppress, boost, or alter their score

× Prevent a review from being published

Flagging policy violations

How the dispute process works.

Companies that have claimed their profile can flag any review they believe violates the Review Guidelines. Flags are assessed by Legit against the content policies — not against whether the company considers the review fair.

Valid grounds for flagging

A review may be flagged if it contains: confidential or NDA-protected information; the names of specific individuals; personal attacks; legal conclusions (e.g., assertions of fraud or breach of contract); unverifiable factual claims that go beyond the reviewer's stated firsthand experience; or if you have evidence that the reviewer did not have a genuine working relationship with your company.

Not valid grounds for flagging

A review cannot be flagged — or removed — because: the rating is lower than you believe is warranted; the characterization of your team or processes is unflattering; the reviewer's experience differs from what most of your vendors experience; or because you believe the reviewer's interpretation of events is incorrect.

What happens after a flag

Legit will review the flagged content against the Review Guidelines within a reasonable timeframe. If a violation is confirmed, the offending content will be edited or the review removed. If no violation is found, the review will remain unchanged and no further action will be taken on that flag. Companies will be notified of the outcome.

Repeated or bad-faith flags

Companies that submit flags that are consistently found to have no basis under the Review Guidelines may have their flagging ability restricted at Legit's discretion.

Public responses

Responding well is more powerful than disputing.

A thoughtful, professional public response to a critical review is often more credible to readers than silence or a dispute. It shows that your company is listening, takes vendor relationships seriously, and is willing to acknowledge when things didn't go as they should have.

Response guidelines: Keep responses factual and professional. Do not attempt to identify the reviewer. Do not include legal threats or language that could be read as intimidation. Responses that violate these guidelines will be removed and repeated violations may result in response privileges being suspended.

Company Response& Dispute Policy